Microsoft is doubling down on its generative AI efforts and announced on Monday, March 6, 2023 that it is integrating the technology into its Microsoft Dynamics and Power platforms. The goal is to enable business applications with the power of generative AI.
Microsoft has been steadily integrating AI into its portfolio in recent years, thanks in part to the company's extensive partnership with generative AI provider OpenAI. Now Microsoft is extending the co-pilot model and bringing it to its business applications starting with the Microsoft Dynamics 365 suite.
The new Microsoft Dynamics 365 Copilot service offers a range of capabilities to help automate the operations of business applications for customer relationship management (CRM) as well as enterprise resource planning (ERP). Capabilities include text generation, sentiment analysis, and workflow automation to make it easy for Dynamics 365 users to complete tasks quickly and accurately. Going one step further, Microsoft Power Platform, a low-code service for app development, now integrates with generative AI to help enterprise developers build their own apps faster.
Charles Lamanna (Corporate VP) explained that Dynamics Co-Pilot capabilities will enable sales operations, customer service, marketing, finance and supply chain professionals to benefit from generative AI, said Co-Pilot will help users to quickly generate ideas, create and understand content, and automate mundane, repeatable tasks that users encounter every day.
Specific co-pilot integrations that Microsoft highlights include those for Dynamics 365 Sales and Viva Sales to help with the sales process.
Dynamics 365 Customer Service.
The co-pilot has access to a customer's case history and can help support staff with customer inquiries.
Dynamics 365 Customer Insights and Dynamics 365 Marketing benefit from AI integration to drive customer interactions, just like a new marketing campaign.
Lamanna noted that Microsoft Dynamics co-pilots benefit from the joint work Microsoft has done with OpenAI on the Codex generative AI model for code generation. For example, the Dynamics Marketing Co-Pilot allows users to perform a segment query against a database to create marketing segments. That query requires code generation, which Codex's generative AI performs on the fly for the specific database query.
What's also important to note is the fact that Microsoft is not using its own customer data to train the core generative AI models. "We never use customer data to train the AI model itself," Lamanna said. "The guarantee that we have in everything is that our customers' data is their data and we will not use it to train the model and potentially leak the data." Lamanna stressed that Microsoft only uses customer data to adjust and optimize custom engineering.
Source: Venture Beat
Comments